|Brand||SPACE SHOWER NETWORK|
|Product / Service||SPACE SHOWER TV 'MUSIC SAVES TOMORROW'|
|Category||A08. Broadcast Design and Graphics & Digital Design|
|Entrant||PARTY Tokyo, JAPAN|
|Entrant Company:||PARTY Tokyo, JAPAN|
|Design/Advertising Agency:||PARTY Tokyo, JAPAN|
|Masashi Kawamura/Qanta Shimizu||Creative Director/Technical Director/Film Director|
|Daito Manabe||Creative Director|
|Daisuke Nakamura||Technical Director|
|Katsuhiro Niwa||Production Manager|
|Ken Obayashi||Visual Effects Producer|
|Nobuhiro Yamazaki||Visual Effects Lead Designer|
|Yosuke Matsushita||Visual Effects Designer|
|Jeong-Ho Im/Masashi Kawamura||Art Director|
|Tekeshiro Umetsu||Interaction Designer|
|Yuichi Hagiwara||Web Director|
|TIMELAPSE VISION||Filming Support|
|Passepied 'Denpa Jack'||Music|
The objective was to engage with the music loving, tech savvy young audiences of Space Shower TV, and have them bring home the message that 'music has the power to make a better tomorrow'.
Space Shower TV, a Japanese music video channel, wanted to create a campaign around the tagline 'Music Saves Tomorrow'.
From the tagline 'Music Saves Tomorrow', we first thought of using 'children' who are the seeds of tomorrow as our main visual. We took this initial idea one stem further, and decided to use 'sperms' which are the preliminary phase of children. We actually filmed the sperms of the entire creative team using a biological microscope, picked the best ones (which was the director's), and extracted its shapes and motion data to create the realistic animation. The sperms dance to the music, visualizing the power of music.
The video was shared on numerous blogs, and SNSs, raising high awareness of the campaign and Timelapse Vision Inc., who filmed our sperms.