ARCADE STATIONERY

Short List
TitleARCADE STATIONERY
ClientTHE ARCADE STATIONERY
Product / ServiceSTATIONERY
CategoryA04. Stationery
EntrantGREY GROUP SINGAPORE, SINGAPORE
Entrant Company:GREY GROUP SINGAPORE, SINGAPORE
Design/Advertising Agency:GREY GROUP SINGAPORE, SINGAPORE

Brief Explanation

First, a bit of background. Arcade Stationery has been in the stationery business for decades. While many other stationery companies have succumbed to meet consumer demands by diversifying to selling books or I.T. accessories, Arcade Sationery has stayed true to its business by focusing only on stationery. For a company built upon a passion for distinct stationery, there's no better way to express that ethos than through their own unique corporate identity.

The Brief

To refresh Arcade Stationery's corporate collaterals.

How the final design was conceived

We created a series called Stationery-Stationery where each collateral is designed with 2 functions in mind. The letterhead's straight edge acts as a ruler. The flap of an envelope functions as a protractor. And the quintessential business card becomes a paperclip.

Credits

Name Company Position
Ali Shabaz Grey Group Singapore Chief Creative Office
Joseph Cheong Grey Group Singapore Associate Creative Director
Ang Sheng Jin Grey Group Singapre Associate Creative Director
Joseph Cheong Grey Group Singapore Copywriter
Raymond Chan Grey Group Singapore Art Director
Ang Sheng Jin Grey Group Singapore Art Director
Raymond Chan Grey Group Singapore Typographer
Ang Sheng Jin Grey Group Singapore Typographer
Bobby Koh Grey Group Singapore Producer
Michelle Lee Grey Group Singapore Senior Account Manager
Julie Ang The Arcade Stationery Sales Director
Harpi Sim Nemesis Pictures Photographer