2011 CHINA 4AS CALL FOR ENTRY

Title2011 CHINA 4AS CALL FOR ENTRY
ClientCHINA 4A
Product / Service2011 CHINA 4AS CALL FOR ENTRY
CategoryA10. Typography
EntrantDRAFTFCB CHINA Shanghai, CHINA
Entrant Company:DRAFTFCB CHINA Shanghai, CHINA
Design/Advertising Agency:DRAFTFCB CHINA Shanghai, CHINA

Brief Explanation

The theme 'Don't Forget Creativity!' was created. It reminds everyone in the industry to stand up and play a part in the relentless pursuit of creative excellence. Not giving up under any kinds of pressure.

The Brief

Create a Call-for-Entry for the 2011 China 4A Golden Seal Awards.

How the final design was conceived

A manifesto with 198 words was written. The Call-for-Entry was executed in a collaborative way where 198 industry practitioners from different discipline each wrote/designed a word.

Indication of how successful the outcome was in the market

Entries received reaches a new high-around 800 entries. An increased of 200 entries as compared to the previous year.

Credits

Name Company Position
Eddie Wong DraftFCB National Executive Creative Director
Leo Lee DraftFCB Creative Director
Marc Wang DraftFCB Creative Director
Eric Sun DraftFCB Art Director
Aaron Hui DraftFCB Art Director