WICKED CONVERSATIONS

TitleWICKED CONVERSATIONS
ClientWICKED CONVERSATIONS / SM STORE / MARVEL GROUP OF COMPANIES
Product / ServiceCLOTHING
CategoryA01. Corporate Identity Schemes
EntrantOUT OF THE BOX New Delhi, INDIA
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Brief Explanation

To attract teenagers and the youth.

The Brief

SM Store, a retailer corporation, wanted to launch a fashion apparel brand. The brief was to create a brand identity, starting with a name and the logo.

How the final design was conceived

We created a logo for the youth who are brash, confident, rebellious, and in your face. To attract them, we needed to speak their language – gossipy, cheeky, and flirtatious.

Indication of how successful the outcome was in the market

With the name Wicked Conversations, written inside a speech blurb with the devil’s tail, the logo captures the image we want to project.

Credits

Name Company Position
Viral Pandya Out Of The Box Chief Creative Officer
Guneet Pandya Out Of The Box Creative Director
Sabu Paul Out Of The Box Creative Director
Heena Sayal Out Of The Box Designer
Viral Pandya Out Of The Box Art Director
Vaibhav Pandey Out Of The Box Writer
Viral Pandya Out Of The Box Writer
Ajay Yadav Out Of The Box Typographer
Sunil Singh Out Of The Box Digital Artist