UPDN

Short List
TitleUPDN
ClientUPDN BROKING
Product / ServiceFINANCIAL SERVICE
CategoryA01. Corporate Identity Schemes
EntrantOUT OF THE BOX New Delhi, INDIA
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Brief Explanation

After going through the rounds of various options, we finally stumbled upon something interesting. We realized that the abbreviation of their names when joined together turns out to be UPDN. The name perfectly symbolizes the market behaviour – the UP’s and DOWN’s of it. We also extended the idea by creating collaterals with the same essence.

The Brief

The partners, Upen Patel and Dhruv Narang, the veterans of stock market over the years, wanted to start a broking company which works on just one motive– to generate profits for the investors irrespective of the market status. The brief was to coin a quintessential name and the logo for their company.

How the final design was conceived

The real idea lies in the execution of the logo; turn it upside down and it remains the same. What it does is beautifully describes the philosophy of the company – whether the market is up or down, the investors will always be at profitable situation.

Indication of how successful the outcome was in the market

The client fell in instant love with the idea, which meant an absolute go ahead.It also won us Silver Pencil at One Show Design 2012.

Credits

Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Creative Director
Viral Pandya Out of the Box Art Director
Viral Pandya Out of The Box Designer
Vaibhav Pandey Out of the Box Writer
Viral Pandya Out of the Box Writer
Ajay Yadav Out of the Box Typographer
Sunil Singh Out of the Box Digital Artist
Prachi Grover Out of the Box Designer