TEACHER'S TOUCH

TitleTEACHER'S TOUCH
ClientPRESIDIUM
Product / ServiceINITIATIVE
CategoryA01. Corporate Identity Schemes
EntrantOUT OF THE BOX New Delhi, INDIA
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Brief Explanation

Revere your mother as God, revere your father as God, revere your teacher as God, says the shastras (Indian scared scripts). In India, for many generations, teachers have been given such an exalted status. Guru, the Sanskrit term for a teacher, is considered to be the guiding light for its students.

The Brief

Presidium Senior Secondary School, known for its leadership stance in education, wanted to start an initiative that addresses the importance of teachers, honours them, and uplifts their standard. The brief was to launch the initiative, starting with the name and logo.

How the final design was conceived

We wanted to hold teachers in the highest regard, and re-establish the glorious status they used to enjoy centuries ago. With the Teacher’s Touch, we tried to depict the fact that only teachers can transform the destinies of pupils with their love and blessings. We also created collateral keeping the same essence.

Indication of how successful the outcome was in the market

Teacher’s Touch received an overwhelming response from people, especially the teachers. They brimmed with pride in their heart, and had tears in their eyes.

Credits

Name Company Position
Viral Pandya Out Of The Box Chief Creative Officer
Guneet Pandya Out Of The Box Creative Director
Sabu Paul Out Of The Box Creative Director
Viral Pandya Out Of The Box Art Director
Viral Pandya Out Of The Box Designer
Vaibhav Pandey Out Of The Box Writer
Viral Pandya Out Of The Box Writer
Sabu Paul Out Of The Box Writer
Komal Tandon Out Of The Box Art Director
Ajay Yadav Out Of The Box Typographer
Sunil Singh Out Of The Box Digital Artist