CATALICIOUS

TitleCATALICIOUS
ClientCATALICIOUS / SM STORE / MARVEL GROUP OF COMPANIES
Product / ServicePET CARE
CategoryA01. Corporate Identity Schemes
EntrantOUT OF THE BOX New Delhi, INDIA
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Brief Explanation

The challenge was to help the brand find its own niche, and make it stand out from the already existing products in the market.

The Brief

SM store, a retailer corporation, wanted to launch a brand of fish-based cat food, which is available at its pet care section. The brief was to create a name and logo.

How the final design was conceived

As Catalicious offers only fish-based cat food, the idea was to depict the fact in the logo as well.

Indication of how successful the outcome was in the market

The self-explanatory design made the product discernable to the cat lovers, and hence effortlessly attracted them towards itself.

Credits

Name Company Position
Viral Pandya Out Of The Box Chief Creative Officer
Guneet Pandya Out Of The Box Creative Director
Sabu Paul Out Of The Box Creative Director
Prachi Grover Out Of The Box Art Director
Viral Pandya Out Of The Box Art Director
Prachi Grover Out Of The Box Designer
Vaibhav Pandey Out Of The Box Writer
Viral Pandya Out Of The Box Writer
Ajay Yadav Out Of The Box Typographer
Sunil Singh Out Of The Box Digital Artist