Title | PLAY - INSPIRED BY MUSIC |
Brand | AGDA |
Product / Service | POSTER COMPETITION |
Category | A02. Posters |
Entrant | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Entrant Company: | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Design/Advertising Agency: | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mike Staniford | Landor Associates | Executive Creative Director |
Nichola Dearn | Landor Associates | Creative Director |
Ben Chandler | Landor Associates | Design Director |
Matt Morgan | Landor Associates | Senior Designer |
To create an impactful, intelligent expression of music.
Every year AGDA holds a national poster competition. This year the theme was Inspired By Music.
The idea of ‘play’ and the expressive nature of music, together. By ‘playing’ with the humble guitar string we found it created some inspiring and expressive shapes. The natural tension and curve of guitar strings ended up determining the unique type style. We assembled the work on a grey felt pin board to reflect the surface of a guitar amp stack.
The poster was shortlisted for the AGDA poster annual.