THE END OF THEIR WORLD

TitleTHE END OF THEIR WORLD
ClientARS CHEMICAL
Product / ServiceARS JET-PRO
CategoryA02. Posters
EntrantDENTSU PLUS Bangkok, THAILAND
Entrant Company:DENTSU PLUS Bangkok, THAILAND
Design/Advertising Agency:DENTSU PLUS Bangkok, THAILAND

Brief Explanation

To provide creative solution through unique visual communication for ARS JET-PRO (type of product). The unique selling point of the product is it comprehensively kills all types of insects including mosquitos, ants and cockroaches at once. The product’s ability to penetrate from the air to the ground is very effective.

The Brief

The challenge of the design is to achieve remarkable, iconic, and impactful visual of illustration that intensely depicts and emphasizes the core idea of the product in the larger-than-life approach.

How the final design was conceived

We developed the concept of “The end of the insects’ world” through the illustrations, dramatically expressing the overwhelming power and effectiveness of the ARS JET-PRO that can annihilate all mosquitos, ants and cockroaches as we are trying to bring a catastrophe to them. It begins ‘The end of their world’ as we would like to portray the non-existing situation which we have been tried out in full scale in order to search for the right creative expression. We decided to use CGI to characterize and create every details of insects and every expressions of the surrounding are being drawn and crafted in full details.

Indication of how successful the outcome was in the market

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Credits

Name Company Position
Subun Khow Dentsu Plus Co./Ltd Chief Creative Officer
Subun Khow Dentsu Plus Co./Ltd Copywriter
Pattarapong Lapjarupong Dentsu Plus Co./Ltd Copywriter
Supparat Thepparat Dentsu Plus Co./Ltd Associate Creative Director/Art Director
Naphol Chantapakorn Dentsu Plus Co./Ltd Art Director
Kiatniyom Sawangcharoen Dentsu Plus Co./Ltd Client Service Director
Metta Benjapinyo Dentsu Plus Co./Ltd Account Director
Apichaya Hongskul Dentsu Plus Co./Ltd Account Executive
Pongsak Sanitwongse Na Ayudhya Dentsu Plus Co./Ltd Planner/Executive Vice President
Vorawit Prakornkaew Dentsu Plus Co./Ltd Producer
Surachai Puthikulangkura Illusion Co./Ltd. Photographer/Illustrator/Cgi
Supachai U-Rairat Illusion Co./Ltd. Illustrator
Somsak Pairew Illusion Co./Ltd. Producer
Chonlasap Kasemsap Ars Chemical (Thailand) Co./Ltd Manager Product Planning And Development