CALM TEA BAGS

Short List
TitleCALM TEA BAGS
ClientBOH PLANTATION
Product / ServiceBOH CAMOMILE TEA
CategoryB02. Drinks
EntrantM&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA
Entrant Company:M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA
Design/Advertising Agency:M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA

Brief Explanation

CHALLENGE: Limited Promotional & Marketing budget compared to category heavyweights like Lipton.

The Brief

OBJECTIVE: To position BOH Camomile Tea as the calm moment in a crazy day.

How the final design was conceived

We wanted to show the difference a cup of BOH Camomile Tea can make to a harried person. Special promotional packs were produced. They contained tea bags that featured a design (printed using edible tea ink) showing the stressed person's state of mind. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer image.

Indication of how successful the outcome was in the market

The promotional tea bags caught the attention of the public and the media & significantly increased sales during the promotion period.

Credits

Name Company Position
Farrokh Madon M&C Saatchi Chief Creative Officer
Henry Yap M&C Saatchi Executive Creative Director
Marzuki Maani M&C Saatchi Group Creative Director
Neil Leslie M&C Saatchi Creative Director
Choo Chee Wee M&C Saatchi Art Director
Pauline Ang M&C Saatchi Art Director
Ellie See Design Factory Designer
Pauline Ang M&C Saatchi Designer
Farrokh Madon M&C Saatchi Copywriter
Ahmad Fariz M&C Saatchi Copywriter
Ellie See Design Factory Typographer
Pauline Ang M&C Saatchi Typographer
Sebastian Ng M&C Saatchi Agency Producer
Jesse Choo Photographer
Farrah Harith-Mcphershon M&C Saatchi Account Director