Title | TOUCHING WORDS |
Brand | EYEBANK FOUNDATION OF THE PHILIPPINES |
Product / Service | EYEBANK FOUNDATION OF THE PHILIPPINES |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Design/Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin M. Mangada | TBWA\Santiago Mangada Puno | Executive Creative Director |
Joey Tiempo | TBWA\Santiago Mangada Puno | Creative Director\copywriter |
Ali Silao | TBWA\Santiago Mangada Puno | Art Director/Asscociate Creative Director |
Dennis Carlos | TBWA\Santiago Mangada Puno | Print Producer |
Romar Quiroz | TBWA\Santiago Mangada Puno | Final Artist |
Portia Catuira | TBWA\Santiago Mangada Puno | Client Services Director |
Donor pledges do not come easy as Filipinos are not very open to organ donation. Eyebank needed to find a way for potential donors to become intimately connected to their future beneficiaries
The Eye Bank Foundation of the Philippines restores sight to blind individuals by making corneas accessible to patients. Corneas are acquired through donation. More cornea donations mean more people can be helped
The result was the Do-It-Yourself Braille Greeting Card: a simple tool that gave words the power to touch lives. Special die-cut flaps can be raised to emulate the Braille alphabet. An instruction card is included to allow even those who are unfamiliar with the system to write a tactile message.
After the card has been handed out, donor pledges increased by 48% compared to the last quarter of 2010. There was also a surge in calls and inquiries as more people became aware that they could be part of the miracle of giving sight to the blind.