TOUCHING WORDS

TitleTOUCHING WORDS
ClientEYEBANK FOUNDATION OF THE PHILIPPINES
Product / ServiceEYEBANK FOUNDATION OF THE PHILIPPINES
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

Donor pledges do not come easy as Filipinos are not very open to organ donation. Eyebank needed to find a way for potential donors to become intimately connected to their future beneficiaries

The Brief

The Eye Bank Foundation of the Philippines restores sight to blind individuals by making corneas accessible to patients. Corneas are acquired through donation. More cornea donations mean more people can be helped

How the final design was conceived

The result was the Do-It-Yourself Braille Greeting Card: a simple tool that gave words the power to touch lives. Special die-cut flaps can be raised to emulate the Braille alphabet. An instruction card is included to allow even those who are unfamiliar with the system to write a tactile message.

Indication of how successful the outcome was in the market

After the card has been handed out, donor pledges increased by 48% compared to the last quarter of 2010. There was also a surge in calls and inquiries as more people became aware that they could be part of the miracle of giving sight to the blind.

Credits

Name Company Position
Melvin M. Mangada TBWA\Santiago Mangada Puno Executive Creative Director
Joey Tiempo TBWA\Santiago Mangada Puno Creative Director\copywriter
Ali Silao TBWA\Santiago Mangada Puno Art Director/Asscociate Creative Director
Dennis Carlos TBWA\Santiago Mangada Puno Print Producer
Romar Quiroz TBWA\Santiago Mangada Puno Final Artist
Portia Catuira TBWA\Santiago Mangada Puno Client Services Director