CAPTURES EVERYTHING

TitleCAPTURES EVERYTHING
ClientPANASONIC
Product / ServicePANASONIC CCTV HD CAMERA
CategoryA02. Posters
EntrantHAKUHODO INDONESIA Jakarta, INDONESIA
Entrant Company:HAKUHODO INDONESIA Jakarta, INDONESIA
Design/Advertising Agency:HAKUHODO INDONESIA Jakarta, INDONESIA

Brief Explanation

Challenge: Electronic stores and showroom are so messy and crowded with posters and promotion material. Our challenge is to deliver the message that Panasonic HD CCTV Camera can give you a clear, detail images in a simple way and people will notice it right away.

The Brief

The brief was to create awareness that there are new HD Panasonic CCTV cameras provided by IT Comm that gives a clear, detailed images.

How the final design was conceived

People know that CCTV/surveillence camera generally has bad quality pictures. So we want to emphasize with Panasonic CCTV HD technology, that it can give high quality pictures that captures every little detail, or in other words captures everything.

Indication of how successful the outcome was in the market

More people are interested in HD Technology from Panasonic CCTV. In 2 months the number of order for Panasonic CCTV through IT Comm as the sole distributor has been increasing significantly.

Credits

Name Company Position
Hoh Woon Siew Hakuhodo Asia Pacific Regional Executive Creative Director
Ray Goh Hakuhodo Indonesia Executive Creative Director
Bee Lee Hakuhodo Asia Pacific Creative Director
Lucy Novita Hakuhodo Indonesia Associate Creative Director
Adam Pamungkas Hakuhodo Asia Pacific Regional Senior Art Director
Apiwat Pattalarungkhan Hakuhodo Asia Pacific Regional Senior Art Director
Agristro Satrio Hakuhodo Indonesia Art Director
Irvine Prisilia Hakuhodo Asia Pacific Regional Copywriter
Edi Nurcahyo Hakuhodo Indonesia Copywriter
Mahendra Suyono Hakuhodo Indonesia General Manager
Alrianto Waluyo Hakuhodo Indonesia Media Director
Sonny Hakuhodo Indonesia Media Planner
Suryo Guritno Hakuhodo Indonesia Print Producer
Kelik Hakuhodo Indonesia Assistant Print Producer
Peddy Clarissa Peddy Photograpy Photographer
Rawin Meesawan Oic Photographer
Oic Team Oic Retoucher