STRIP THE SUMMER

TitleSTRIP THE SUMMER
ClientKEWAL KIRAN CLOTHING
Product / ServiceKILLER JEANS - AUTUMN WINTER COLLECTION 2011
CategoryA05. Publications
EntrantGREY WORLDWIDE INDIA Mumbai, INDIA
Entrant Company:GREY WORLDWIDE INDIA Mumbai, INDIA
Design/Advertising Agency:GREY WORLDWIDE INDIA Mumbai, INDIA

Brief Explanation

A large number of catalogues and brochures are created by several denim brands to showcase their different collections at the break of every season. The key challenge for us was to create a catalogue that would not just show the collection interestingly, but also engage readers and give a reason for fashion designers and retailers to want to retain it as a collector's item.

The Brief

Killer Denim, India's leading denim brand, was launching its Autumn-Winter Collection 2011. The brief was to create a catalogue that would showcase the entire collection for their patrons and fashion designers.

How the final design was conceived

Summer is for everything bright and nice, while winter stands for everything dark and evil. At least that's what summer has made the world believe. But now winter is here to set things right and get even with summer. Thus, the idea of 'Strip the Summer' was born. The final design of the catalogue is a chronicle of how winter's doing just that. Every page of the interactive catalogue showed just how cold revenge can get and urged readers to become a part of winter's revenge plan.

Indication of how successful the outcome was in the market

The catalogue was loved by clients and customers. Retailers stocked the catalogues and it also became a collector's item for fashion designers and patrons. The Killer Autumn-Winter Collection was launched with huge success and got sold out completely.

Credits

Name Company Position
Amit Akali Grey Worldwide National Creative Director
Malvika Mehra Grey Worldwide National Creative Director
Rohit Malkani Grey Worldwide Senior Executive Creative Director
Karan Rawat Grey Worldwide Executive Creative Director
Shiv Parameswaran Grey Worldwide Senior Creative Director/Art Director
Vijaykumar Subramani Grey Worldwide Senior Creative Director
Suhas Panchal Grey Worldwide Art Director
Anuradha Roy Grey Worldwide Copywriter
Vinay Patil Grey Worldwide Illustrator
Pravin Patil Grey Worldwide Illustrator
Sanjay Shetye Grey Worldwide Illustrator
Prasad Naik Photographer
Ramiya Nambiar Grey Worldwide Account Director
Kamia Wahi Grey Worldwide Account Supervisor