45 DEGREE CARD

Title45 DEGREE CARD
ClientACHYUT PALAV CALLIGRAPHY
Product / ServiceACHYUT PALAV CALLIGRAPHY
CategoryA04. Stationery
EntrantGREY WORLDWIDE INDIA Mumbai, INDIA
Entrant Company:GREY WORLDWIDE INDIA Mumbai, INDIA
Design/Advertising Agency:GREY WORLDWIDE INDIA Mumbai, INDIA

Brief Explanation

We thought why not design a visiting that could be a fitting tribute to his art.

The Brief

Achyut Pallav, India’s most celebrated calligrapher wanted to create a business card.

How the final design was conceived

We delved into his craft and realised that some of the most proficient calligraphers could use any object cut at an angle of 45 degrees and use it as a makeshift brush. The idea for his visiting card, practically wrote itself. We designed a business card with one side cut at an angle of exactly 45 degrees.

Indication of how successful the outcome was in the market

A simple yet charming idea much like an ode to the artist and his art.

Credits

Name Company Position
Amit Akali Grey India National Creative Director
Malvika Mehra Grey India National Creative Director
Rohit Malkani Grey India Senior Executive Creative Director
Karan Rawat Grey India Executive Creative Director
Bhavesh Kosambia Grey India Senior Creative Director
Sachin Kamath Grey India Creative Director
Mandar Acharekar Grey India Copywriter
Mandar Acharekar Grey India Art Director