Title | 45 DEGREE CARD |
Brand | ACHYUT PALAV CALLIGRAPHY |
Product / Service | ACHYUT PALAV CALLIGRAPHY |
Category | A04. Stationery |
Entrant | GREY WORLDWIDE INDIA Mumbai, INDIA |
Entrant Company: | GREY WORLDWIDE INDIA Mumbai, INDIA |
Design/Advertising Agency: | GREY WORLDWIDE INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Amit Akali | Grey India | National Creative Director |
Malvika Mehra | Grey India | National Creative Director |
Rohit Malkani | Grey India | Senior Executive Creative Director |
Karan Rawat | Grey India | Executive Creative Director |
Bhavesh Kosambia | Grey India | Senior Creative Director |
Sachin Kamath | Grey India | Creative Director |
Mandar Acharekar | Grey India | Copywriter |
Mandar Acharekar | Grey India | Art Director |
We thought why not design a visiting that could be a fitting tribute to his art.
Achyut Pallav, India’s most celebrated calligrapher wanted to create a business card.
We delved into his craft and realised that some of the most proficient calligraphers could use any object cut at an angle of 45 degrees and use it as a makeshift brush. The idea for his visiting card, practically wrote itself. We designed a business card with one side cut at an angle of exactly 45 degrees.
A simple yet charming idea much like an ode to the artist and his art.