COIN SHOOTER BUSINESS CARD

TitleCOIN SHOOTER BUSINESS CARD
ClientNERF
Product / ServiceNERF GUN
CategoryA04. Stationery
EntrantY&R SINGAPORE, SINGAPORE
Entrant Company:Y&R SINGAPORE, SINGAPORE
Design/Advertising Agency:Y&R SINGAPORE, SINGAPORE

Brief Explanation

In the epic battle for retail space, Nerf faces tough competition from countless other toy weapons. In order to expand its retail presence, we needed to arm Nerf’s soldiers at the retail battle frontline – the retail relationship managers – with a weapon that’ll help them leave a lasting impression with their retail allies.

The Brief

Nerf was looking for a way and expand its retail presence and improve shelf positioning in existing retail spaces.

How the final design was conceived

For decades, Nerf has been renowned for their toy weapons. Homes, playgrounds, and even offices from Seattle to Singapore have been prepared with Nerf foam darts. We wanted to give retail relationship managers something that they can leave behind that’ll not only be memorable, but also invoke the same joy you’d have blasting at each other with a Nerf gun. With that, we designed the smallest weapon in Nerf’s arsenal: the coin shooter business card. It’s definitely a business card you won’t leave in the drawer!

Indication of how successful the outcome was in the market

The coin shooter business card has helped retail relation managers blow Nerf’s competitors out of the retail waters. By handing out this memorable business card together with proposals and during initial meetings with retailers, Nerf received more callbacks, with more stores already stocking Nerf products. The card has also helped Nerf reinforced its existing retail presence, with improved shelf spaces in several existing stores. And fortunately, there hasn’t been any major injuries resulting from coin projectiles. Yet.

Credits

Name Company Position
Edward Ong Y&R Singapore Executive Creative Director
Dian Widjaja Y&R Singapore Art Director
Jules Kim Y&R Singapore Art Director
Emir Shafri Y&R Singapore Copywriter
Managing Director Y&R Singapore Managing Director
Kirby Ho Y&R Singapore Art Buyer
Cassandra Chia Y&R Singapore Producer
Sam Ng Y&R Singapore Retoucher
Chai Guan Teo Y&R Singapore Photographer