Title | GYNAECOLOGIST |
Brand | DR. DEVI CHANDIRAMANI |
Product / Service | VISITING CARD |
Category | A04. Stationery |
Entrant | TBWA\INDIA Mumbai, INDIA |
Entrant Company: | TBWA\INDIA Mumbai, INDIA |
Design/Advertising Agency: | TBWA\INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Rahul Sengupta | TBWA\India | National Creative Director |
Satyajeet Kadam | TBWA\India | Art Director |
Satyajeet Kadam | TBWA\India | Designer |
Satyajeet Kadam | TBWA\India | Illustrator |
Shagun Seda | TBWA\India | Copywriter |
Siddharth Deo | TBWA\India | Creative Director |
Joy Datta | Photographer |
Dr. Devi Chandiramani has been practicing gynaecology for the last 50 years. While she has a loyal base of older women as her patients, she also wanted to gain new patients who were younger.
To design the visiting card for a gynaecologist practicing in Mumbai.
We designed this visiting card for her using a pregnancy strip that was attached on one side. A perforation allows the pregnancy strip to be detached from the card and used when the need arises.
The new design for Dr. Chandiramani's visiting card helped her garner a lot more young patients from not just her neighbourhood, but also from some remote suburbs of Mumbai.