GYNAECOLOGIST

TitleGYNAECOLOGIST
ClientDR. DEVI CHANDIRAMANI
Product / ServiceVISITING CARD
CategoryA04. Stationery
EntrantTBWA\INDIA Mumbai, INDIA
Entrant Company:TBWA\INDIA Mumbai, INDIA
Design/Advertising Agency:TBWA\INDIA Mumbai, INDIA

Brief Explanation

Dr. Devi Chandiramani has been practicing gynaecology for the last 50 years. While she has a loyal base of older women as her patients, she also wanted to gain new patients who were younger.

The Brief

To design the visiting card for a gynaecologist practicing in Mumbai.

How the final design was conceived

We designed this visiting card for her using a pregnancy strip that was attached on one side. A perforation allows the pregnancy strip to be detached from the card and used when the need arises.

Indication of how successful the outcome was in the market

The new design for Dr. Chandiramani's visiting card helped her garner a lot more young patients from not just her neighbourhood, but also from some remote suburbs of Mumbai.

Credits

Name Company Position
Rahul Sengupta TBWA\India National Creative Director
Satyajeet Kadam TBWA\India Art Director
Satyajeet Kadam TBWA\India Designer
Satyajeet Kadam TBWA\India Illustrator
Shagun Seda TBWA\India Copywriter
Siddharth Deo TBWA\India Creative Director
Joy Datta Photographer