ELEPHANT COMBS LOGO DESIGN

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TitleELEPHANT COMBS LOGO DESIGN
ClientMKV HOUSEHOLDS
Product / ServiceELEPHANT COMBS
CategoryA01. Corporate Identity Schemes
EntrantTBWA\INDIA Mumbai, INDIA
Entrant Company:TBWA\INDIA Mumbai, INDIA
Design/Advertising Agency:TBWA\INDIA Mumbai, INDIA

Brief Explanation

After years of being in business, the brand had a fuddy-duddy image in the market. MKV wanted to ensure that it appears as a modern brand by incorporating a fresh new brand identity. And also one of the biggest challenge was to stand out at the retail shelf when pitted against other new national and international personal care brands that had a fresh, bold brand identity.

The Brief

The brief was to re-design branding of Elephant Combs - one of the competitive brand of MKV Households.

How the final design was conceived

A logo was designed for Elephant Combs that brings alive the brand name with a unique visual play.

Indication of how successful the outcome was in the market

With the new brand logo Elephant Combs achieved a remarkable increase in visibility on retail shelves and a boost in sales.

Credits

Name Company Position
Rahul Sengupta TBWA\India National Creative Director
Rishi Chanana TBWA\India Creative Director
Rishi Chanana TBWA\India Art Director
Rishi Chanana TBWA\India Designer
Rishi Chanana TBWA\India Illustrator
Rishi Chanana TBWA\India Copywriter
Shagun Seda TBWA\India Copywriter