ONLY ABOUT CHILDREN FLIP BOOK

TitleONLY ABOUT CHILDREN FLIP BOOK
ClientONLY ABOUT CHILDREN
Product / ServiceCHILD CARE & EARLY LEARNING
CategoryA05. Publications
EntrantDDB Sydney, AUSTRALIA
Entrant Company:DDB Sydney, AUSTRALIA
Design/Advertising Agency:DDB Sydney, AUSTRALIA

Brief Explanation

The distinct role of the staff publication was to provide a simple, living and breathing cultural reference point for every member of staff. It had to be something simple (so it would be read and understood) and it had to have lasting value (so it would be kept and treasured), and of course, it had to reflect the newly developed visual identity.

The Brief

Following the creation of the brand Only About Children, the client had a requirement to produce a publication to bring its new brand values into staff behaviour.

How the final design was conceived

The solution was to create a flip book titled ‘Grow’, an inspiring flip book that animates a growing and developing logo. ‘Grow’ replicates the feeling of wonder, discovery and the fun of a children’s book for all employees.

Indication of how successful the outcome was in the market

The client as well as the staff have been very inspired and impressed with the creative solution provided. The flip book 'Grow' fits perfectly within the brand identity and has become a sort-after commodity amongst all Only About Children employees.

Credits

Name Company Position
Domenic Bartolo DDB Sydney Art Director/Designer
Shannon Goldring DDB Sydney Art Director (Conceptual)
Rob Cartlidge DDB Sydney Copywriter
Leif Stromnes DDB Sydney Planning
Mike Daniels DDB Sydney Planning
Ben Elvy DDB Sydney Project Director
John Wood DDB Sydney Production