EAST-WEST

TitleEAST-WEST
Client2NDHAND DRAWER
Product / Service2NDHAND BOOKSHOP
CategoryA10. Typography
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Design/Advertising Agency:JWT SHANGHAI, CHINA

Brief Explanation

People seldom read printed books and go to book stores nowadays. The key objective is provoke people’s interest, and attract them to physical book stores.

The Brief

Design a Poster for a special event at “2ndHand Drawer”, where people can buy 2ndhand books and other personal collections from east to west.

How the final design was conceived

Focus on the “east meets west” concept, high-light the concept, and re-arrange the books by different culture background. Print it on used paper, be eco-friendly and at the same time enhance the idea of 2ndhand.

Indication of how successful the outcome was in the market

More people are coming to the book store.

Credits

Name Company Position
Yang Yeo/Elvis Chau JWT Shanghai Executive Creative Director
Paul Yu JWT Shanghai Creative Director
Paul Yu/Congcong Shu JWT Shanghai Art Director
Cecilia Zhu JWT Shanghai Copywriter
Paul Yu JWT Shanghai Designer
Lilian Hu JWT Shanghai Client Service