| Title | EAST-WEST |
| Brand | 2NDHAND DRAWER |
| Product / Service | 2NDHAND BOOKSHOP |
| Category | A10. Typography |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Design/Advertising Agency: | JWT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Yang Yeo/Elvis Chau | JWT Shanghai | Executive Creative Director |
| Paul Yu | JWT Shanghai | Creative Director |
| Paul Yu/Congcong Shu | JWT Shanghai | Art Director |
| Cecilia Zhu | JWT Shanghai | Copywriter |
| Paul Yu | JWT Shanghai | Designer |
| Lilian Hu | JWT Shanghai | Client Service |
People seldom read printed books and go to book stores nowadays. The key objective is provoke people’s interest, and attract them to physical book stores.
Design a Poster for a special event at “2ndHand Drawer”, where people can buy 2ndhand books and other personal collections from east to west.
Focus on the “east meets west” concept, high-light the concept, and re-arrange the books by different culture background. Print it on used paper, be eco-friendly and at the same time enhance the idea of 2ndhand.
More people are coming to the book store.