CIVILIZATION-EGYPT

Short List
TitleCIVILIZATION-EGYPT
ClientMAXAM
Product / ServiceTOILETRIES
CategoryA07. Point of Sale
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Design/Advertising Agency:JWT SHANGHAI, CHINA

Brief Explanation

The biggest challenge is to find a sharp and clear expression of the product's powerful effect on tooth among the saturated market information.

The Brief

To provide communication, for a new variant, the " power germ- fighting" formula, of Maxam. It's advanced cleaning ingredient help maintain a long lasting healthy tooth.

How the final design was conceived

Every angle of the expression and design are tried and tested. Eventually arrived at this unique concept that not only tells the functionality of the product yet it gives another layer of cultural interest to it.

Indication of how successful the outcome was in the market

The campaign brings immediate attention to the product and the first launch of trial product was sold out within 1 week.

Credits

Name Company Position
Yang Yeo/Elvis Chau JWT Shanghai Executive Creative Director
Hattie Cheng JWT Shanghai Creative Director
Danny Li/Haoxi Lv JWT Shanghai Art Director
Chanfron Zhao JWT Shanghai Copywriter
Liza Law/Joseph Yu/Isaac Xu/Chivel Miao JWT Shanghai Print Production
Carol Ma JWT Shanghai Client Service
Surachai Puthikulangkura (Illusion)/Kingkong (Product) Photographer
Surachai Puthikulangkura/Supachai U-Rairat Illusion Illustrator
Illusion Co./Ltd. Production House
Somsak Pairew/Anotai Panmongkol Illusion Production House Producer