Brief Explanation

The biggest challenge is to find a sharp and clear expression for the product.

The Brief

To provide communication, for the Colon Care of GNC. It's comprehensive approach in caring for the colon, establishing a healthy environment for the intestines that provids an instant solution to the stomach problem.

How the final design was conceived

A “tube balloon” ( symbolic intestine ) is twisted, entangled, to form a funny shape of an animal, suggesting a stuffed intestine after a full meal. The solution is GNC ColonCleanse.

Indication of how successful the outcome was in the market

The campaign brings sales up by 25% and the client decide to bring in more of the same series of product into China from the states.