TANGLED COLON-DUCK

TitleTANGLED COLON-DUCK
ClientGNC
Product / ServicePHARMACY
CategoryA07. Point of Sale
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Design/Advertising Agency:JWT SHANGHAI, CHINA

Brief Explanation

The biggest challenge is to find a sharp and clear expression for the product.

The Brief

To provide communication, for the Colon Care of GNC. It's comprehensive approach in caring for the colon, establishing a healthy environment for the intestines that provids an instant solution to the stomach problem.

How the final design was conceived

A “tube balloon” ( symbolic intestine ) is twisted, entangled, to form a funny shape of an animal, suggesting a stuffed intestine after a full meal. The solution is GNC ColonCleanse.

Indication of how successful the outcome was in the market

The campaign brings sales up by 25% and the client decide to bring in more of the same series of product into China from the states.

Credits

Name Company Position
Yang Yeo/Elvis Chau JWT Shanghai Executive Creative Director
Hattie Cheng JWT Shanghai Creative Director
Haoxi Lv/Danny Li JWT Shanghai Art Director
Chanfron Zhao JWT Shanghai Copywriter
Haoxi Lv/Danny Li JWT Shanghai Designer
Liza Law/Chivel Miao/Joseph Yu/Isaac Xu JWT Shanghai Print Production
Jasmine Hsu JWT Shanghai Client Service
Sze Ling Photographer
Wei Xin/Wang Ji Cgi Illustrator
Tracy Dong Retouching
Wishing Well Shanghai/Shooting Gallery Shanghai Production House