WESTONE

Short List
TitleWESTONE
ClientTHINKING GROUP
Product / ServiceEARPHONES
CategoryA02. Posters
EntrantDDB GROUP HONG KONG, HONG KONG
Entrant Company:DDB GROUP HONG KONG, HONG KONG
Design/Advertising Agency:DDB GROUP HONG KONG, HONG KONG

Brief Explanation

Noise isolating earphones are not new. And yet, we had to create a fresh campaign that had never been seen before.

The Brief

The brief was to promote Westone’s noise isolating earphones.

How the final design was conceived

We firstly arrived at our insight: the ultimate environment that blocks out noise is a soundproof room. And from that, our campaign was born. We created three intricately crafted posters that literally soundproofed some of the noisiest environments around – a packed underground train, a noisy café and a pedestrian tunnel in the thick of the city. Naturally, we placed the posters right next to these noisy environments in real life.

Indication of how successful the outcome was in the market

Thanks to the insight and the intricate design and crafting of the posters, the campaign became a representation of the product’s effectiveness. The campaign seemed to resonate with our audience. After all, we exceeded our client’s ambitious sales targets (for essentially a product that offered nothing new).

Credits

Name Company Position
Jeffry Gamble DDB Group Hong Kong Executive Creative Director/Copywriter
Ong Shi Ping DDB Group Hong Kong Creative Director
Paul Chan DDB Group Hong Kong Creative Director/Copywriter
Asawin Phanichwatana DDB Group Hong Kong Creative Director/Head Of Art/Art Director
Annie Tong DDB Group Hong Kong Agency Producer
Gladys Chin DDB Group Hong Kong Account Director
Surachai Puthikulangkura - Illustrator/Photographer
Supachai U-Rairat - Illustrator
Illusion Production House
Somsak Pairew Illusion Production House Producer
Anotai Panmongkol Illusion Production House Producer