CHOCOLATE

TitleCHOCOLATE
ClientHUNYA FOODS
Product / ServiceCHOCOLATE FONDUE POT
CategoryB03. Non-Food
EntrantBBDO TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BBDO TAIWAN Taipei, CHINESE TAIPEI
Design/Advertising Agency:BBDO TAIWAN Taipei, CHINESE TAIPEI

Brief Explanation

More than a chocolatier, CHOTTY & COTTY knows how to live a little and adds style into culinary scene. The request? An exclusive chocolate fondue pot, which will be used to serve this enchanting delicacy at their own restaurant, and will be offered as a merchandising item at their gift shop. More, to make a difference from the function-driven porcelain or metal pots available In the market.

The Brief

More than a chocolatier, CHOTTY & COTTY knows how to live a little and adds style into culinary scene. The request? An exclusive chocolate fondue pot, which will be used to serve this enchanting delicacy at their own restaurant, and will be offered as a merchandising item at their gift shop. More, to make a difference from the function-driven porcelain or metal pots available In the market.

How the final design was conceived

Inspired by the shape of ice cube, we bring together icy cold and piping hot contradictions, and translate up and down contrasts into this iceberg-shaped fondue pot. Pour hot water into the bottom container and the heat will melt chocolate placed in the top container. To make this ‘melting’ moment user-friendly, two-layered pot configuration is designed to prolong the cooling time of hot water, while helping insulate heat. So you won’t get burned during dipping. Voila, chocolate is melting in ice!

Indication of how successful the outcome was in the market

As soon as this pot is introduced, chocolate fondue immediately becomes a signature dish at CHOTTY & COTTY’s restaurant and one of the best-sellers at CHOTTY & COTTY’s gift shop. It also generates media and gourmet blogger’s attentions and leverages substantial publicity.

Credits

Name Company Position
Alex Lin BBDO Taiwan Executive Creative Director
Judy Kao BBDO Taiwan Creative Director
Jack Mai BBDO Taiwan Art Director
Sweet Peng BBDO Taiwan Art Director
Jeremy Kuo BBDO Taiwan Account Director