Brief Explanation

Our biggest challenge was anticipating what promotional vehicles would best speak to the characteristics of our brand, as to encourage investor and consumer enthusiasm and sharing.

The Brief

Create a unified set of YOD branded promotional materials in aims to support the brand. Produce materials for both consumers and investors to be given away in high-density consumer areas and stakeholder meetings, respectively.

How the final design was conceived

We selected mediums and vehicles that lend themselves to the established visual brand identity as well as vehicles that promote visibility.

Indication of how successful the outcome was in the market

With 3 million homes subscribing at launch, and projections showing 8 million more will sign up by the end of the year, we’re confident the materials were effective in spreading the word and building confidence in the new brand.