Brief Explanation

How could we re-ignite the creativity and boost the morale? And how could we attract talented creatives to join us?

The Brief

Our Brief: In the past 2 years, we faced a turnover rate of over 90% in our creative department. Long working hours and few creative opportunities have hurt us and our creatives have left one by one. This has affected our business performance and most important - our morale.

How the final design was conceived

Our Solution: We start from the smallest and simplest thing – our personal business card. Let it be not just our staff’s card, but their Vow. We motivate them to own it their unique way- by designing and crafting their own cards. Let’s light up their creative minds and boost their morale, bridging it with the company's vision "Changengage People". Let them make a name for themselves with their cards.

Indication of how successful the outcome was in the market

Our Result: • More than 70 staff members have created their own business cards • Less than 10% turnover rate in creative department and an increase in the staff members’ sense of belonging to the company • Creatives are proud and eager to hand their new cards out to people • The cards encourage stimulating discussions and engagements between staff members and the clients