Brief Explanation

The theme 'Don't Forget Creativity!' was created. It reminds everyone in the industry to stand up and play a part in the relentless pursuit of creative excellence. Not giving up under any kinds of pressure.

The Brief

Create a Call-for-Entry for the 2011 China 4A Golden Seal Awards.

How the final design was conceived

A manifesto with 198 words was written. The Call-for-Entry was executed in a collaborative way where 198 industry practitioners from different discipline each wrote/designed a word.

Indication of how successful the outcome was in the market

Entries received reaches a new high-around 800 entries. An increased of 200 entries as compared to the previous year.