| Title | TANGLED COLON-DUCK |
| Brand | GNC |
| Product / Service | PHARMACY |
| Category | A07. Point of Sale |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Design/Advertising Agency: | JWT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Yang Yeo/Elvis Chau | JWT Shanghai | Executive Creative Director |
| Hattie Cheng | JWT Shanghai | Creative Director |
| Haoxi Lv/Danny Li | JWT Shanghai | Art Director |
| Chanfron Zhao | JWT Shanghai | Copywriter |
| Haoxi Lv/Danny Li | JWT Shanghai | Designer |
| Liza Law/Chivel Miao/Joseph Yu/Isaac Xu | JWT Shanghai | Print Production |
| Jasmine Hsu | JWT Shanghai | Client Service |
| Sze Ling | Photographer | |
| Wei Xin/Wang Ji | Cgi Illustrator | |
| Tracy Dong | Retouching | |
| Wishing Well Shanghai/Shooting Gallery Shanghai | Production House |
The biggest challenge is to find a sharp and clear expression for the product.
To provide communication, for the Colon Care of GNC. It's comprehensive approach in caring for the colon, establishing a healthy environment for the intestines that provids an instant solution to the stomach problem.
A “tube balloon” ( symbolic intestine ) is twisted, entangled, to form a funny shape of an animal, suggesting a stuffed intestine after a full meal. The solution is GNC ColonCleanse.
The campaign brings sales up by 25% and the client decide to bring in more of the same series of product into China from the states.