| Title | CATALICIOUS |
| Brand | CATALICIOUS / SM STORE / MARVEL GROUP OF COMPANIES |
| Product / Service | PET CARE |
| Category | A01. Corporate Identity Schemes |
| Entrant | OUT OF THE BOX New Delhi, INDIA |
| Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
| Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Viral Pandya | Out Of The Box | Chief Creative Officer |
| Guneet Pandya | Out Of The Box | Creative Director |
| Sabu Paul | Out Of The Box | Creative Director |
| Prachi Grover | Out Of The Box | Art Director |
| Viral Pandya | Out Of The Box | Art Director |
| Prachi Grover | Out Of The Box | Designer |
| Vaibhav Pandey | Out Of The Box | Writer |
| Viral Pandya | Out Of The Box | Writer |
| Ajay Yadav | Out Of The Box | Typographer |
| Sunil Singh | Out Of The Box | Digital Artist |
The challenge was to help the brand find its own niche, and make it stand out from the already existing products in the market.
SM store, a retailer corporation, wanted to launch a brand of fish-based cat food, which is available at its pet care section. The brief was to create a name and logo.
As Catalicious offers only fish-based cat food, the idea was to depict the fact in the logo as well.
The self-explanatory design made the product discernable to the cat lovers, and hence effortlessly attracted them towards itself.