| Title | BEST FRIEND |
| Brand | COASTGUARD NEW ZEALAND |
| Product / Service | COASTGUARD RESCUE |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | RADIATE Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Regan Grafton | Creative Director |
| Jonathan Mcmahon/Rory Mckechnie/Lisa Fedysyzn/Damian Galvin | Scriptwriter |
| Judy Thompson/Celia Rowe | Agency Producer |
| Scott Wallace | Account Supervisor |
| Bruce Reid/Christine Haru | Advertiser's Supervisor |
| David Liversidge | Sound Engineer |
| Nisa Solipo | Account Manager |
| Lucinda Sherborne/David Mcindoe | Planner |
| Jillian Stanton - Creative Services Manager | Other Credits |