| Title | NAAKA MUKKA - NOW IN ENGLISH |
| Brand | BENNETT, COLEMAN & CO. |
| Product / Service | THE TIMES OF INDIA |
| Category | B02. Use of Radio as a Medium |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | JWT REEL Chennai, INDIA |
| Name | Position |
|---|---|
| Senthil Kumar | Executive Creative Director |
| Senthil Kumar | Creative Director |
| Senthil Kumar | Scriptwriter |
| Mark Manuel/Arun Kumar | Agency Producer |
| Sujay Sriram | Account Supervisor |
| K Suganthan - Marketing Manager/Priya Gupta - Marketing Director/Rahul Kansal - Chief Marketing | Advertiser's Supervisor |
| Mark Manuel | Producer |
| Vijay Antony - Music Director | Director |
| Outhouse Studio | Sound Studio |
| Timothy Madhukar/Sean Boutt | Sound Engineer |
| Vijay Antony/Madurai Chinna Ponnu | Music |
| Ml Raghavan | Account Manager |
| Timothy Madhukar - Music Arranger | Other Credits |
Idea : Superhit Tamil song Naaka Mukka, entirely resung and remixed with literal English Lyrics, word for word by the same original Tamil singer - Madurai Chinna Ponnu, who did not know a single word of English before this song. Eg: Naaka = LIVE RADIO Script: Naaka Mukka a.k.a Tongue Nosa - 90 seconds THE STORY OF AN ENGLISH NEWSPAPER THAT WON THE TAMIL HEARTLAND WITH AN ENGLISH SONG ON TAMIL RADIO : Madurai Chinna Ponnu - an uneducated rural folk singer in the Tamil language was live on radio singing in English for the first time ever. The largely Tamil speaking audience woke up to the news that THE TIMES OF INDIA, the world's largest English Daily, has arrived in Madurai. Her original folk song in Tamil was literally translated : Naaka = Tongue, Mukka = Nose. NAAKA MUKKA Now in English = THE TIMES OF INDIA, Now in Madurai. ------------ http://www.youtube.com/watch?v=0HQecsT-U7w