| Title | KHEER |
| Brand | CADBURY INDIA |
| Product / Service | CADBURY CELEBRATIONS |
| Category | A02. Consumer Products |
| Entrant | CONTRACT INDIA Mumbai, INDIA |
| Entrant Company: | CONTRACT INDIA Mumbai, INDIA |
| Advertising Agency: | CONTRACT INDIA Mumbai, INDIA |
| Production Company: | LINGO INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Ravi Deshpande | Chief Creative Officer |
| Raj Nair | Executive Creative Director |
| Kapil Sawant | Creative Director |
| Kapil Sawant | Scriptwriter |
| Ketaki Guhagarkar | Agency Producer |
| Chetan Mane | Account Supervisor |
| Saurabh Bajaj | Advertiser's Supervisor |
In India greetings are exchanged through a physical actions not just words. So, best of luck is accompanied with a small bite of something sweet. You seek blessings of elders by touching their feet which is a sign of reverence and love. However in the 21st century greetings are exchanged more and more over the telephone rather than actually meeting people. This spot is take on that and encourages people to actually meet people with a pack of Celebrations and exchange greetings. After all only with physical contact makes those greetings even more special.