TORCH

TitleTORCH
ClientCOASTGUARD NEW ZEALAND
Product/ServiceCOASTGUARD NEW ZEALAND MAY DAY APPEAL
CategoryA16. Public Service, Charity & Fund Raising
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company:DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency:DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND

English Translation of Main Headlines

New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, Coastguard turned the tables by asking for help from the very people whose lives they save. Their cry for help went out via a TVC and print campaign, in the lead up to Coastguard's "May Day Appeal week."

Credits

Name Position
Toby Talbot Executive Creative Director
Regan Grafton Creative Director
Simone Louis Copywriter
Brett Colliver Art Director
Steve Boniface Photographer
Scott Wallace Account Supervisor
Christine Haru Advertiser's Supervisor
Nisa Solipo Account Manager
Lucinda Sherborne/David Mcindoe Planner
Head Of Art: Dave Brady. Retoucher/Designer: Gordon Moir. Agency Producer Nick Conetta Other Credits