SOLAR POWER STORAGE

TitleSOLAR POWER STORAGE
BrandPANASONIC
Product / ServiceSOLAR POWER GENERATION AND STORAGE TECHNOLOGY
CategoryA15. Corporate Image
EntrantCREATORS GROUP MAC Tokyo, JAPAN
Entrant Company:CREATORS GROUP MAC Tokyo, JAPAN
Advertising Agency:CREATORS GROUP MAC Tokyo, JAPAN

Credits

Name Position
Teruo Nagai Chief Creative Officer
Teruo Nagai Executive Creative Director
Teruo Nagai/Kazuhito Yoneyama Creative Director
Hiroshi Nagawa Copywriter
Takeshi Nakatani/Keisuke Tanimura Art Director
Miloslav Druckmüller Photographer

English Translation of Main Headlines

Ideas for days the sun doesn’t shine. The average daily number of sunshine hours in Japan is only 4.8. Panasonic’s high efficiency solar power generating system combines with high-capacity energy storage to enable lifestyles where constantly available clean energy is always on hand.