SCIROCCO CUP

TitleSCIROCCO CUP
ClientVOLKSWAGEN
Product / ServiceVOLKSWAGEN
CategoryA08. Cars & Automotive Services
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising Agency:OGILVY BEIJING, CHINA

English Translation of Main Headlines

Camera-facing side Copy on top: This side faces the camera Copy on left: Select Car/Track Copy on right: Approve/Next Driver-facing side 1. Place the side with AR code in front of the camera for recognition. 2. Hold the wheel still. Follow the instructions and select by covering the colored blocks on each corner. 3. Lean forward toward the camera to speed up; lean backward to slow down; turn the card left or right to steer. Left Right At bottom: Take the online AR Challenge Game on one of 7 virtual racing tracks, now! Search "Scirocco Cup" on Baidu.com and log in on the site. Place the AR code in front of the camera so it's recognized. Then experience the amazing 3D interactive racing fun!

Credits

Name Position
Doug Schiff Executive Creative Director
Gina Sim Creative Director
Sam Sun Copywriter
Robin Hu Art Director
Wendy Zhang/Michael Meng/Echo Kong/Tracy Chen Account Manager
Producer: Wang Daqing/Zhuang Yu Planner
Innovation Strategy Team´╝Üsascha Engel/Rita Yang Other Credits