CAT

TitleCAT
ClientMULTIPLE SCLEROSIS SOCIETY AUCKLAND
Product / ServiceMS SOCIETY AWARENESS WEEK
CategoryA16. Public Service, Charity & Fund Raising
EntrantWHYBIN\TBWA Auckland, NEW ZEALAND
Entrant Company:WHYBIN\TBWA Auckland, NEW ZEALAND
Advertising Agency:WHYBIN\TBWA Auckland, NEW ZEALAND
2nd Advertising Agency:TBWA\TEQUILA Auckland, NEW ZEALAND

English Translation of Main Headlines

MS is a widely misunderstood neurological disorder that causes scars to form on the brain, blocking the messages to and from the rest of the body. Because anyone can have MS, and it’s often diagnosed in young women, we had a younger target age than the MS society usually approaches;18 - 65+. When your body and brain can’t communicate, it may seem like they’re working against each other. The campaign represents this inner battle – cat vs dog, hunter vs game; and uses detailed hand-drawn sketches of contrasting elements in one human body to highlight this inner struggle.

Credits

Name Position
Andy Blood Executive Creative Director
Jessica Neale/Amy Thexton Creative Director
Lauren Marriott Illustrator
Jenny McMillan Account Manager