| Title | LALU & RABARI |
| Brand | BASE BATTERIES |
| Product / Service | BASE BATTERIES |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | MUDRA COMMUNICATIONS Mumbai, INDIA |
| Entrant Company: | MUDRA COMMUNICATIONS Mumbai, INDIA |
| Advertising Agency: | MUDRA COMMUNICATIONS Mumbai, INDIA |
| Name | Position |
|---|---|
| Bobby Pawar | Chief Creative Officer |
| Kb Vinod | Executive Creative Director |
| Manish Darji | Creative Director |
| Akhilesh Baghri/Nikhil Naraynan | Copywriter |
| Manish Darji | Art Director |
| Satyaki Ghosh | Photographer |
| Manish Darji/Sen | Illustrator |
| Manish Darji | Typographer |
| Dwarkadas | Account Manager |
Succession by immediate family members to powerful public offices is common in Indian politics. Cutouts & posters of leaders are another common sight in India. Featured above: Cutouts of Indian leader Lalu Prasad Yadav and his wife & political heir Rabri Devi.