| Title | SOLAR POWER STORAGE |
| Brand | PANASONIC |
| Product / Service | SOLAR POWER GENERATION AND STORAGE TECHNOLOGY |
| Category | A15. Corporate Image |
| Entrant | CREATORS GROUP MAC Tokyo, JAPAN |
| Entrant Company: | CREATORS GROUP MAC Tokyo, JAPAN |
| Advertising Agency: | CREATORS GROUP MAC Tokyo, JAPAN |
| Name | Position |
|---|---|
| Teruo Nagai | Chief Creative Officer |
| Teruo Nagai | Executive Creative Director |
| Teruo Nagai/Kazuhito Yoneyama | Creative Director |
| Hiroshi Nagawa | Copywriter |
| Takeshi Nakatani/Keisuke Tanimura | Art Director |
| Miloslav Druckmüller | Photographer |
Ideas for days the sun doesn’t shine. The average daily number of sunshine hours in Japan is only 4.8. Panasonic’s high efficiency solar power generating system combines with high-capacity energy storage to enable lifestyles where constantly available clean energy is always on hand.