| Title | PINOCCHIO |
| Brand | LG ELECTRONICS |
| Product / Service | 3D TV |
| Category | A04. Consumer Electronics |
| Entrant | HS AD Seoul, KOREA |
| Entrant Company: | HS AD Seoul, KOREA |
| Advertising Agency: | HS AD Seoul, KOREA |
| Name | Position |
|---|---|
| Hyun Jong Lee | Chief Creative Officer |
| Dae Won Kim | Creative Director |
| Hae Pyung Jung | Copywriter |
| Jung In Choi | Art Director |
Many families at home want their home theatre. Many people among them want 3D TV. Our main goal was to deliver the message that LG 3D TV has a real high quality. In this ad, we depict characters from famous animations to emphasize the real high quality.