| Title | FARM LAND |
| Brand | TENCENT |
| Product / Service | MIND AWARD |
| Category | A15. Corporate Image |
| Entrant | TBWA\CHINA-BEIJING Beijing, CHINA |
| Entrant Company: | TBWA\CHINA-BEIJING Beijing, CHINA |
| Advertising Agency: | TBWA\CHINA-BEIJING Beijing, CHINA |
| Name | Position |
|---|---|
| Danny Chan | Executive Creative Director |
| Zhang Liang | Creative Director |
| Zhang Liang/Li Shen | Copywriter |
| Chen Wei/Hu Lingxia/Gong Huaqiu/Wang Yujun | Art Director |
| Laobai | Photographer |
| Black Tube | Illustrator |
| Jean He | Account Supervisor |
| Jacky Chang | Account Manager |
Effectiveness, the end to waste