| Title | BEST FRIEND |
| Brand | COASTGUARD NEW ZEALAND |
| Product / Service | COASTGUARD RESCUE |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Jonathan Mcmahon/Rory Mckechnie | Copywriter |
| Lisa Fedyszyn/Damian Galvin | Art Director |
| Gordon Moir/Cliff Li/Casey King | Typographer |
| Scott Wallace | Account Supervisor |
| Bruce Reid/Christine Haru | Advertiser's Supervisor |
| Nisa Solipo | Account Manager |
| Lucinda Sherborne/David Mcindoe | Planner |
| Deputy Creative Director: Regan Grafton/Head Of Art: Dave Brady/Producer Nick Conetta | Other Credits |