OFFICE BEAUTY

TitleOFFICE BEAUTY
BrandTOYOTA MOTOR PHILS
Product / ServiceLAND CRUISER
EntrantACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Entrant Company:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Advertising Agency:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Production Company:CUTTING EDGE PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Name Position
Andrew Petch//Raoul Floresca Executive Creative Director
Jenny Nadong/Tony Sarmiento/Ben Deluyas Creative Director
Gelo Suarez Scriptwriter
Mikey Reyes Agency Producer
Carol Arellano/Edg Samson Account Supervisor
Dax Avenido Advertiser's Supervisor
Sinta Baguio/Patti Lee Account Manager
Other Credits: Associate Creative Director: Gelo Suarez Planner

Brief Explanation

Talking to those who have been stuck in the city for too long, this series of radio commercials for Toyota Land-Cruiser reminds audiences of the beauty of nature and the ultimate all-terrain vehicle they can ride to experience this beauty with. Elements of the city simply cannot replace elements of nature—a fact demonstrated by these ads’ love-struck personae who, instead of comparing their beloveds to breathtaking natural imagery, compare them to insipid urban imagery and fail.