Title | FASTERTAINMENT |
Brand | SYNMUNGKONG INSURANCE PUBLIC CO. |
Product / Service | SMK CAR INSURANCE |
Category | A05. Alternative Media |
Entrant | LOWE Bangkok, THAILAND |
Entrant Company: | LOWE Bangkok, THAILAND |
DM/Advertising Agency: | LOWE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Pom Chaiyaporn | LOWE | CCO |
Piya Churarakpong | LOWE | ECD |
Porakit Tanwattana | LOWE | Creative Director |
Chalit Manuyakorn | LOWE | Creative Director |
Thanachai Shavitranuruk | LOWE | Copywriter |
Prasit Vitayasamrit | LOWE | Art Director |
Chudthai Khumpong | LOWE | Agency Producer |
Ladarat Charoenpinijkarn | LOWE | Account Supervisor |
Supinyo Maneerat | LOWE | Advertiser's Supervisor |
Chidlada Gabites | LOWE | Account Manager |
Boonchai Suksuriyayothin | LOWE | Planner |
Duangkamol Wongpratoom | NUMBER SEVEN CO.,LTD | Producer |
Sittisiri Mongkolsiri | NUMBER SEVEN CO.,LTD | Director |
Anurak Junsunjai | NUMBER SEVEN CO.,LTD | Director |
Poo-Rich Timpatoom | NUMBER SEVEN CO.,LTD | Cinematographer |
Paveena Thongprasong | NUMBER SEVEN CO.,LTD | Editor |
Kittidhumi Chukitpongsapak | - | Editor |
Thanavate Siriwattanagul | LOWE | Copywriter |
SMK car insurance is known for its speedy response. In Thailand, after a car accident, both parties call and wait for their insurance agents to arrive. Speed matters. Insight: People want to switch their brands when they find their insurance agent comes slower than the one called by the other party. Challenge: Exploit this moment to advertise directly to a consumer ready for change.
The solution effectively seizes the moment when target wanted to switch their brand most. It also proved the selling point of the brand which is 'fast service' in a very convincing and relevant to consumers.
The FASTERTAINMENT Team, which accompanies the SMK agent to the accident site, to directly “entertain” the waiting party (and bystanders) with a hilarious Chinese or Thai Opera while promoting the “SMK is faster” message.
- Over 1000 drivers directly engaged with Fastertainment - Over 20,000 bystanders engaged - News coverage reaches 10 million - 25% spike in new application traffic at SMK call center.