BATES COMBAT GAME

TitleBATES COMBAT GAME
BrandBATES TAIWAN
Product / ServiceSEASONAL GREETING CARD OF CHINESE NEW YEAR
CategoryA03. Company Literature
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
DM/Advertising Agency:BATES TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Richard Yu Bates Taiwan CO., Ltd. Executive Creative Director
Richard Yu Bates Taiwan CO., Ltd. Creative Director
Kurt Lin Bates Taiwan CO., Ltd. Creative Director
Richard Yu Bates Taiwan CO., Ltd. Art Director
Kurt Lin Bates Taiwan CO., Ltd. Art Director
Carrie Ning Bates Taiwan CO., Ltd. Art Director
Titan Tsai Bates Taiwan CO., Ltd. Art Director
Zoe Huang Bates Taiwan CO., Ltd. Copy writer
Akira Chen Inspire Digital Creative Director
Allan Lo Inspire Digital Senior Art Director
Jojo Chen Inspire Digital Senior Programer

The Brief

Bates Taiwan creates great creativities, all of our clients are aware of this. But now to show our strength among all competitive advertising agencies? We share our blessing and impressed the clients by a little present in the greeting season. Our clients shared their impressiveness with friends and aware: “Everyone in Bates is brilliant, and willing to take challenges”, and promote our image.

Creative Execution

By this entertaining game, we expect our clients to realize that working with your agency tightly, your brand can access the success.

Describe the creative solution to the brief/objective.

As usual, every client received New Year greeting cards from their agencies. Instead of a greeting card, we create a game and set it in a giftbox. Client will to realize: IDEA: Your best weapon is Bates’ brain.

Results

100% of our clients are impressed of our greeting card, 60% of them think this is very interesting and inspired them to plan a digital campaign in the future, even more, we got some queries from new clients because of it.