|Title||LOVE BLOSSOMS HERE|
|Brand||MARVEL GROUP OF COMPANIES / MOTHER'S PRIDE|
|Product / Service||EDUCATION|
|Category||A03. Company Literature|
|Entrant||OUT OF THE BOX New Delhi, INDIA|
|Entrant Company:||OUT OF THE BOX New Delhi, INDIA|
|DM/Advertising Agency:||OUT OF THE BOX New Delhi, INDIA|
|Viral Pandya||Out of the Box||Chief Creative Officer|
|Sabu Paul||Out of the Box||Creative Director|
|Guneet Pandya||Out of the Box||Creative Director|
|Sabu Paul||Out of the Box||Writer|
|Viral Pandya||Out of the Box||Writer|
|Guneet Pandya||Out of the Box||Writer|
|Viral Pandya||Out of the Box||Art Director|
|Guneet Pandya||Out of the Box||Art Director|
|Komal Tandon||Out of the Box||Art Director|
|Arvind Yadav||Out of the Box||Art Director|
|Ajay Yadav||Out of the Box||Typographer|
|Monty Ji||Out of the Box||Studio Head|
|Anand Bansal||Out of the Box||Print/Production Head|
|Sunil Singh||Out of the Box||Digital Artist|
|Sikander||Out of the Box||Bartender|
|Fatima||Out of the Box||Canteen Incharge|
|Bombay Duck Designs||Illustrations|
Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand changed its tagline to ‘Love Blossoms Here’. The brand has always been very popular among young parents who form the target audience. However, not everyone knew about the many activities children take part in at Mother's Pride, which no other preschool has. We decided to create a brochure that explains this in detail. It had to be endearing and colourful, keeping with the brand image of the school.
The idea fitted beautifully with the tagline ‘Love Blossoms Here’. The size of the brochure was also unusual so that it stood out, and aroused curiosity. The brochure was not only loved by the client, but soon became a collector’s item among prospects and parents.
For the brochure, we created illustrations of flowers in bloom, which on closer inspection turns out to be children dancing, playing, taking part in festivals, etc. Each illustration was painstakingly created so that they were attractive and colourful, and appealed to the target audience.
The concerted activity, of which the brochure was a part of, led to a whopping 38% increase in new admissions. It also won us Gold at Goafest 2011, India’s most reputed advertising festival. And subsequently, Gold at Cannes Lions 2011.