|Title||THE COLORS OF PURITY|
|Product / Service||MARKETING COMMUNICATION CONCEPTS|
|Category||A02. Premiums & Giveaways|
|Entrant||TRANSMEDIA CIPTA KREASI Jakarta, INDONESIA|
|Entrant Company:||TRANSMEDIA CIPTA KREASI Jakarta, INDONESIA|
|DM/Advertising Agency:||TRANSMEDIA CIPTA KREASI Jakarta, INDONESIA|
To spread the information about TM and also inform about the changes of logo while in the mean time congratulate the clients of the festive season
We sell concepts and ideas, by using this direct giveaways we would like to show them a sample of our creativity ideas. While the word blank canvas is often use to symbolize a new beginning, we take it a step further and actually giving them a real blank canvas and acrylic paint to color them.
Instead of using boring normal greeting cards we decided to use a set of canvas, acrylic paint and pallet to symbolize a new beginning where we can start over on a blank canvas. Hopefully this idea will tease the playful side of our customer.
At the time of this submission, there were no measurable results yet.