|Title||IMMIGRATION STAMPS CALENDAR|
|Brand||YATRA ONLINE PRIVATE INDIA|
|Product / Service||YATRA.COM|
|Category||A03. Company Literature|
|Entrant||TBWA\INDIA Gurgaon, INDIA|
|Entrant Company:||TBWA\INDIA Gurgaon, INDIA|
|DM/Advertising Agency:||TBWA\INDIA Gurgaon, INDIA|
|Rahul Sengupta||TBWA\Gurgaon, India||National Creative Director|
|Rishi Chanana||TBWA\Gurgaon, India||Creative Director|
|Rishi Chanana||TBWA\Gurgaon, India||Art Director|
|Rishi Chanana||TBWA\Gurgaon, India||Designer|
|Rishi Chanana||TBWA\Gurgaon, India||Copywriter|
|Anish Nath||TBWA\Gurgaon, India||Copywriter|
|Kingshuk Dey||TBWA\Gurgaon, India||Copywriter|
|Akash Swami||TBWA\Gurgaon, India||Designer|
|Aditi Kaushik||TBWA\Gurgaon, India||Account Executive|
The brief was simple - make 2011 a year when people lock up their houses and head out. What’s out of sight is out of mind. The challenge is to constantly remind people day by day, everyday of the year that there are still places on earth that they haven’t seen, explored and enjoyed.
Shown with a calendar of 365 immigration stamps, the message was simple: For the next 365 days, go out and explore places most people haven’t even heard of.
We decided to give Yatra.com clients a new approach - travel not for a week or a month, but for the whole year. The goal was to create something that inspired people to pack their bags and see the world.
Because the concept was so cool, people wanted to hang the calendar on their walls. So we found and easy entry into the homes of hundreds of prospective customers, reminding them constantly of our purpose and our existence.