| Title | AXE AUTO ROMEO |
| Brand | UNILEVER |
| Product / Service | AXE BODYSPRAY |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | BBH ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | BBH ASIA PACIFIC Singapore, SINGAPORE |
| DM/Advertising Agency: | BBH ASIA PACIFIC Singapore, SINGAPORE |
| 2nd DM/Advertising Agency: | MONTEROSA Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Steve Elrick | BBH Asia Pacific | Regional Executive Creative Director |
| Peter Callaghan | BBH Asia Pacific | Creative Director |
| Paul Downs | BBH Asia Pacific | Art Director |
| David Thackray | BBH Asia Pacific | Copywriter |
| Thijs Jacobs | BBH Asia Pacific | Creative Technologist |
| David Webster | BBH Asia Pacific | Business Director |
| Amy Wong | BBH Asia Pacific | Digital Project Director |
| Adil Ismeer | BBH Asia Pacific | Planner |
| Dillah Zakbah | BBH Asia Pacific | Producer |
| Emah Zaini | BBH Asia Pacific | Account Manager |
| Monterosa, Singapore | Developer | |
| Jon McCarthy | Unilever | Regional Brand Director, Axe |
When you're on a date, the other girls who like you will feel left out. Axe Auto Romeo is an app that lets you keep all the ladies in your life happy by paying attention to them on your behalf. Simply answer a few questions about the ladies you want to keep happy. Then Axe Auto Romeo will automatically begin sending them personalised messages that let them know you're thinking about them.