DOGGELGANGER
Grand Prix
| Title | DOGGELGANGER |
| Brand | MARS |
| Product / Service | PEDIGREE ADOPTION DRIVE |
| Category | C03. Interactive Tools |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Executive Creative Director |
| Aaron Turk | Colenso BBDO | Creative Director/Digital Creative Director/Digital Art Director |
| Levi Slavin | Colenso BBDO | Creative Director/Digital Creative Director/Copywriter |
| Jae Morrison | Colenso BBDO | Art Director/Digital Art Director |
| Karla Fisher | Colenso BBDO | Senior Account Director |
| Dave Munn | Colenso BBDO | Senior Account Manager |
| Haydn Thomsen | Colenso BBDO | Agency Producer |
| Colin Williams | Colenso BBDO | Digital Devloper |
| Paul Headington | Colenso BBDO | Digital Developer |
| Franklin Road | Sound Design Studio | |
| Kaleidoscope | Post Production |
Brief Explanation
Studies have shown that some of the happiest dog and owner pairs share similar features, personality traits, even body types. That’s why we developed Doggelgänger; human to canine pairing software, designed to connect homeless dogs to their human doubles. This state-of-the-art software analyses your features, and compares them with a nationwide database of real dogs looking for adoption. By partnering with shelters across the country, Doggelgänger has given homeless dogs everywhere the very best chance to set up that vital first meeting in the journey to finding a new home.