Brief Explanation

Client tasked Agency to develop materials that are eye-catching but consistent with previously established brand look – simple, clean and product-as-hero.

The Brief

For the launch of Spring/Summer Collection, Lacoste wanted a new way to present the products. The objective is to create interest in the brand and the new collection via an unconventional set of in-store posters.

How the final design was conceived

The poster design is a play on the crocodile logo wherein the croc’s bite simulates the shoe style’s hold and fit.

Indication of how successful the outcome was in the market

Upon reviewing the records, Client has reported a 9.4% increase in sales from the day the material was implemented at the stores versus the same dates of last year (March 5-23, 2010 versus March 5-23, 2011).